Making Alliances Work
You are very successful in your
core business: You understand the key elements of 'getting it
right' and over the years you have become leaner and more efficient
in those areas.
And around you is a wealth of possible opportunities
for extending your service, or making it even more efficient
or flexible: Numerous specialists and solution providers have
ideas to grow or improve your business still further.
But you are hesitant. You know from experience
that the courtship of promised miracles can often deteriorate
into a marriage of tension, regret and resignation.
This was the situation facing a major retail
chain as they considered a new proposal for a state of the art
Point-of-Sale system. On the one hand, here was a key weapon
in their competitive battle with their key rival. On the other
hand, was a history of shortfall and recrimination.
Their solution was to move beyond the traditional, often adversarial,
customer/supplier relationship and set up a virtual team which
was jointly responsible for deliverables benefiting both businesses.
Key to the success of the virtual team was
the use of QFD to develop a cohesive set of objectives which
had the commitment of all team members, and which could be used
to evaluate and improve team performance (see photo above). The
result was a faster and more effective solution than either company
had experienced before.
To read the case study of this work, click
understand more about QFD, click here
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Management Systems Ltd 2003
(click below for an oversight)
Managing by Design -
New book now on release
(purchase on line)
QFD: Making your
Competitive edge through effective partnerships
Testimonials on systematic management (Testimonials)
For more detail:
we see the management issue.