Vision & Direction
Vision & Direction form the bridge between an organisation's purpose, and its philosophy - its role and its values. The vision of an organisation not only describes what is to be achieved, but to what extent it is to be achieved - how well it is going to be done. It defines us by our desired impact - not only on the customer and our competitors, but also on ourselves as we grow into the ambition we have set for ourselves. Done well, the vision is an inspirational beacon which unites the organisation enthusiasticaly behind a voyage of shared discovery and achievement (sorry for the flowery language - but it is true!); done poorly and it is a bland slogan or wallchart which simply draws cynicism and criticism. Two case studies which illustrate the power of developing and deploying an effective vision are: Aligning Business Focus and Building Full Commitment. (For more on the principles which underpin philosophy, click here).
On the website, vision and values are considered together (under the heading of Philosophy) because they need to be developed together: Your vision is a tangible and practical expression of where your values meet, and it will only be realised to the extent that it remains 'valued' - that people can see how their actions fit in to deliver it and feel rewarded for those actions. The website includes a number of practical tools to assist in this.
The tools that are shown on the 'Vision & Direction' panel of the Big Picture are:
Blank templates of this panel can be found in the Big Picture Storyboard file - these can be used to capture your own experiences and progress in this area (by annotating them either in PowerPoint, or as a printed panel), and then to physically cut and paste them onto the Big Picture to create your own storyboard of implementing systematic management in your organisation.
To explore another secion of the big picture, please click on the relevant area of the image below:
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